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Award-winning and bestselling historian Professor Felipe Fernandez-Armesto explains why human cultures change with bewildering speed and argues that culture is exempt from the laws of evolution.

Fernadez-Armesto uses insights from a host of disciplines including history, biology, anthropology, archaeology, philosophy, sociology, ethology, zoology, primatology, psychology, linguistics, the cognitive sciences, and business studies to back his case that our behaviour is not ultimately determined by environment, genetics or scientific laws. It means, he says, that we can make or remake our world with the freedom of an unconstrained imagination.

Fernadez-Armesto is William P. Reynolds Professor of Arts and Letters at the University of Notre Dame in the United States and previously spent much of his teaching career at Oxford. He is author of bestselling history books including Civilizations; Millennium; 1492: The Year Our World Began; and Pathfinders: A Global History of Exploration, winner of the World History Association Prize.