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MASTURBATION AND BREAKFAST - MAR 30 - 3.25PM

Professor Terence Kealey, Breakfast, Cornflakes

Well, I would have paid £200 to have heard Professor Terence Kealey's talk on breakfast. No, on second thoughts, make that £400. You see every year there's always one one talk, one speaker, one subject that grabs you by the throat, lifts you off your feet, shakes you over the room like a rag doll and then tosses you limp and exhausted into a corridor outside the Bodelian library. And this was that 2017 moment. Joy, I tell you, doesn't come much better or weirder for anyone who's spent hours listening in on informed debates so profound their worthiness weighs you down. This was liberating, exhilarating, ball-grabbing in its ferocity and I - and the audience too - loved it. So what was the fuse that ignited this firestorm of controversy...? Breakfast. Yes, that best meal of the day, that breakfast like a king ritual that all of us rarely have time to eat, let alone contemplate. In fact, the title of the talk should perhaps have raised a few red flags but seriously, does "Breakfast Is A Dangerous Meal" truly sound that dangerous? No, but it was, and on a scale too I could never have imagined (I'm actually rubbing my hands with glee right now that such a literary jewel should have fallen so splendidly into my lap). Delivered by Professor Kealey with the fervour of a 19th Century fire-and-brimstone sermon, the simple - you would think? - theme of bacon, eggs, coffee, tea and cereal included these two fabulous revelations: * That Japanese schoolgirls who do eat breakfast tend to hold on to their virginity for two years longer than Japanese schoolgirls who don't, and... * Dr Kellogg, the man behind well pretty much everything from cornflakes to Rice Krispies, was so obsessed with the apparent sin of masturbation that he created the humble cornflake as a means of deflating the single working man's morning 'urges'. And that trust me this was just the beginning. "Breakfast," he stated many times "is all about the money" huge, multinational companies with vested interests in Cheerios and Weetabix can make. Was it mad? I've no idea. This guy is as Blue-Chip as they come. But it was certainly wonderful fun and simply unforgettable. And I was there.
The Telegraph Festival media partner University of Oxford Netflix European Union Supported by the Delegation of the European Union to the UK Cultural Relations Platform Supporter of the festival's Voices of Europe programme BBC World Service International radio partner Owen Mumford Supporter of programme of science and medicine and annual science and innovation award Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Oxford Mathematics Spanish Embassy The Spanish Embassy: supporters of the programme of Spanish literature and culture Cervantes Institute, London The Cervantes Institute, London Italian Embassy The Italian Embassy: supporter of the programme of Italian literature and culture The Dorchester Hotels Collection Festival London hotel partner International Literary Properties Festival literary heritage partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel by Graduate Hotels Festival hotel Old Bank Hotel Five-star hotel partners of The Oxford Collection Old Parsonage Hotel Five-star hotel partners of The Oxford Collection Jim Mellon John Roberts Lady Hatch Patron donor for the programme of Irish literature and culture Tim and Marion Stevenson Martin and Elise Becket Smith Miles Young Masumi and Jonathan Dobson Pank Koria CEO of Project People Carole and John Allen David Isaac Mary and Cecil Quillen Supporters of the programme of American literature and culture Anna Hunter Rhys and Kerry Phillip Exeter College Exeter College: college home of the festival. Founded 1314 New College New College founded 1379 Worcester College Worcester College founded 1714 Lincoln College Lincoln College founded 1427 St Cross College St Cross College founded 1965 Trinity College Trinity College founded 1555 Magdalen College Magdalen College founded 1458 Critchleys Accountants to the festival Pasture to Plate Compassion in World Farming Human Ecology Project MACROVegan Symington Wines of the Douro Valley Princeton University Press Prestige publishing partner European Bank for Reconstruction and Development Sponsor of the EBRD Literature Prize since 2018 ROOMS Georgia's leading lifestyle hotel brand since 2012. Supporters of the programme of Georgian literature and culture Jewish Book Week Partner of Oxford Literary Festival Foodbuy Thje Menu Partners Institute of Hospitality Goldmoney Properties Project People Oxford Brookes University Oxford International Centre for Publishing Confucius Institute Pusey House British Academy Festival academic partner Oxford Centre for Hebrew and Jewish Studies Oxford United Football Club Racalia Olive Oil Olive oil from Sicily BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design Paul Bloomfield Ltd University of Oxford Alumni Office Alumni Office Oxford Centre for Islamic Studies Conference Oxford Felicity Bryan Associates CAV Oxford The Sheldonian Theatre Oxford University Images Oxford University Images Oxford University Department for Continuing Education Force4Good Consultancy Corporate communications OX magazine Ox in a Box K T Bruce Photography K T Bruce Photography The Litmus Partnership Schoolreaders Windrush Group James Currey Society

The Oxford Literary Festival sponsors, donors & partners

The Telegraph Festival media partner University of Oxford Netflix European Union Supported by the Delegation of the European Union to the UK Cultural Relations Platform Supporter of the festival's Voices of Europe programme BBC World Service International radio partner Owen Mumford Supporter of programme of science and medicine and annual science and innovation award Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Oxford Mathematics Spanish Embassy The Spanish Embassy: supporters of the programme of Spanish literature and culture Cervantes Institute, London The Cervantes Institute, London Italian Embassy The Italian Embassy: supporter of the programme of Italian literature and culture The Dorchester Hotels Collection Festival London hotel partner International Literary Properties Festival literary heritage partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel by Graduate Hotels Festival hotel Old Bank Hotel Five-star hotel partners of The Oxford Collection Old Parsonage Hotel Five-star hotel partners of The Oxford Collection Jim Mellon John Roberts Lady Hatch Patron donor for the programme of Irish literature and culture Tim and Marion Stevenson Martin and Elise Becket Smith Miles Young Masumi and Jonathan Dobson Pank Koria CEO of Project People Carole and John Allen David Isaac Mary and Cecil Quillen Supporters of the programme of American literature and culture Anna Hunter Rhys and Kerry Phillip Exeter College Exeter College: college home of the festival. Founded 1314 New College New College founded 1379 Worcester College Worcester College founded 1714 Lincoln College Lincoln College founded 1427 St Cross College St Cross College founded 1965 Trinity College Trinity College founded 1555 Magdalen College Magdalen College founded 1458 Critchleys Accountants to the festival Pasture to Plate Compassion in World Farming Human Ecology Project MACROVegan Symington Wines of the Douro Valley Princeton University Press Prestige publishing partner European Bank for Reconstruction and Development Sponsor of the EBRD Literature Prize since 2018 ROOMS Georgia's leading lifestyle hotel brand since 2012. Supporters of the programme of Georgian literature and culture Jewish Book Week Partner of Oxford Literary Festival Foodbuy Thje Menu Partners Institute of Hospitality Goldmoney Properties Project People Oxford Brookes University Oxford International Centre for Publishing Confucius Institute Pusey House British Academy Festival academic partner Oxford Centre for Hebrew and Jewish Studies Oxford United Football Club Racalia Olive Oil Olive oil from Sicily BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design Paul Bloomfield Ltd University of Oxford Alumni Office Alumni Office Oxford Centre for Islamic Studies Conference Oxford Felicity Bryan Associates CAV Oxford The Sheldonian Theatre Oxford University Images Oxford University Images Oxford University Department for Continuing Education Force4Good Consultancy Corporate communications OX magazine Ox in a Box K T Bruce Photography K T Bruce Photography The Litmus Partnership Schoolreaders Windrush Group James Currey Society