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YES, HE MENTIONED TRUMP AND THE UNCONSCIOUS MIND IN THE SAME SENTENCE - MARCH 31 - 11.34AM - 2019

John Bargh - Weston Lecture Theatre - 10.00am

So today is all about the ‘jewels’ - those events that, perhaps surprisingly and unexpectedly, make you feel…good, like a warm drink or indulgent pastry (after all, it is Sunday, it is freezing AND we did lose an hour of sleep to boot).
So while as usual the Festival has a whole array today of well-known speakers and celebrities just waiting to step up to the dias - Mary Robinson (former President of Ireland), Simon Schama, Martin Bell, Kate Adie, Robert Daws, Maureen Lipman and Chris Thorogood - it is also, in parallel, hosting a collection of those authors who, while much less well known, often deliver the bigger feel-good punch.
Which is why first thing this morning I eagerly attended a talk entitled ‘Before You Know It: The Unconscious Reasons We Do What We Do’ given by Professor John Bargh, a social psychologist at Yale University and director of its (deep breath) ‘Automaticity in Cognition, Motivation and Evaluation Lab’. Or in short the sort of individual you wish you could sit next to at a dinner party (chatting about school fees, your new extension and your Yoga class does get a little tedious after three or four seconds).
Bargh on the other hand, as one of the world leading experts on the unconscious mind, could probably talk for three or four days before you realised your crime brûlée had turned cold. Indeed, even the woman introducing him on behalf of the festival had to admit she’d found it irksome to have their conversation interrupted by us interlopers.
The bar then was set high but to an almost sell-out audience he didn’t miss a beat (appropriate really since he once used to be a disc jockey, complete with 70s style tash).
In short, this was a talk that just meant you HAD to buy his book, so fascinating was his explanation of our behavioural impulses.
Everything from Donald Trump (no great surprise really considering the subject matter) to why you shouldn’t shop on Amazon when hungry.
Unmissable.

FT Weekend Title partner BBC World Service International radio partner Oxford Martin School Festival ideas partner Bodleian Libraries Festival cultural partner University of Oxford New College Jewish Book Week Partner of Jewish programme Italian Embassy Supporter of Italian programme The Dorchester Hotels Collection Festival London hotel partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel The festival hotel Princeton University Press Prestige publishing partner Marlene Hauser Mary and Cecil Quillen Supporters of the programme of American literature and culture Jill Dunsmore David Isaac Carole and John Allen Lucian Hudson Pank Koria CEO of Project People Masumi and Jonathan Dobson Miles Young Emily Rose and James Marrow Supporters of the programme of American literature and culture George Warren Lady Hatch Patron donor for the programme of Irish literature and culture John Roberts Owen Mumford Supporter of programme of science and medicine Exeter College Exeter College Trinity College Trinity College Worcester College Worcester College Lincoln College Lincoln College St Cross College St Cross College: Festival college partner. Eastgate Hotel Eastgate Hotel, a festival hotel The Feathers Hotel Woodstock festival hotel Critchleys Accountants to the festival Project People Foodbuy European Union Delegation of the European Union to the United Kingdom T S Eliot Foundation Alan Squire Publishing Sponsor of American novelists and poets Felicity Bryan Associates Conference Oxford Oxford Centre for Islamic Studies Oxford Centre for Hebrew and Jewish Studies University of Oxford Alumni Office Alumni Office Said Business School Bear Ram Elk Festival Digital Strategy & Web Design BBC Radio Oxford Local radio partner The Oxford Times Regional media partner Oxford Brookes University Oxford University Images Oxford University Images The Sheldonian Theatre Floris of London City Audio Visual Racalia Olive Oil Olive oil from Sicily Schoolreaders The Litmus Partnership K T Bruce Photography K T Bruce Photography OX magazine Chamberlain Evans Estate agents Siren Communications Siren Communications - corporate consultants Chêne Bleu Wines of Provence Frescobaldi Toscana Wines of Tuscany Symington Wines of the Douro Valley Seacourt Printers Festival printers Compassion in World Farming The Wild Geese Nicholas Hunter Ltd James Currey Society Hattus Books Hattus Books La Cave Musik Pusey House Cervantes Institute, London Confucius Institute Literature Ireland

FT Weekend Oxford Literary Festival sponsors, donors & partners

FT Weekend Title partner BBC World Service International radio partner Oxford Martin School Festival ideas partner Bodleian Libraries Festival cultural partner University of Oxford New College Jewish Book Week Partner of Jewish programme Italian Embassy Supporter of Italian programme The Dorchester Hotels Collection Festival London hotel partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel The festival hotel Princeton University Press Prestige publishing partner Marlene Hauser Mary and Cecil Quillen Supporters of the programme of American literature and culture Jill Dunsmore David Isaac Carole and John Allen Lucian Hudson Pank Koria CEO of Project People Masumi and Jonathan Dobson Miles Young Emily Rose and James Marrow Supporters of the programme of American literature and culture George Warren Lady Hatch Patron donor for the programme of Irish literature and culture John Roberts Owen Mumford Supporter of programme of science and medicine Exeter College Exeter College Trinity College Trinity College Worcester College Worcester College Lincoln College Lincoln College St Cross College St Cross College: Festival college partner. Eastgate Hotel Eastgate Hotel, a festival hotel The Feathers Hotel Woodstock festival hotel Critchleys Accountants to the festival Project People Foodbuy European Union Delegation of the European Union to the United Kingdom T S Eliot Foundation Alan Squire Publishing Sponsor of American novelists and poets Felicity Bryan Associates Conference Oxford Oxford Centre for Islamic Studies Oxford Centre for Hebrew and Jewish Studies University of Oxford Alumni Office Alumni Office Said Business School Bear Ram Elk Festival Digital Strategy & Web Design BBC Radio Oxford Local radio partner The Oxford Times Regional media partner Oxford Brookes University Oxford University Images Oxford University Images The Sheldonian Theatre Floris of London City Audio Visual Racalia Olive Oil Olive oil from Sicily Schoolreaders The Litmus Partnership K T Bruce Photography K T Bruce Photography OX magazine Chamberlain Evans Estate agents Siren Communications Siren Communications - corporate consultants Chêne Bleu Wines of Provence Frescobaldi Toscana Wines of Tuscany Symington Wines of the Douro Valley Seacourt Printers Festival printers Compassion in World Farming The Wild Geese Nicholas Hunter Ltd James Currey Society Hattus Books Hattus Books La Cave Musik Pusey House Cervantes Institute, London Confucius Institute Literature Ireland