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YES, HE MENTIONED TRUMP AND THE UNCONSCIOUS MIND IN THE SAME SENTENCE - MARCH 31 - 11.34AM - 2019

John Bargh - Weston Lecture Theatre - 10.00am

So today is all about the ‘jewels’ - those events that, perhaps surprisingly and unexpectedly, make you feel...good, like a warm drink or indulgent pastry (after all, it is Sunday, it is freezing AND we did lose an hour of sleep to boot). So while as usual the Festival has a whole array today of well-known speakers and celebrities just waiting to step up to the dias - Mary Robinson (former President of Ireland), Simon Schama, Martin Bell, Kate Adie, Robert Daws, Maureen Lipman and Chris Thorogood - it is also, in parallel, hosting a collection of those authors who, while much less well known, often deliver the bigger feel-good punch. Which is why first thing this morning I eagerly attended a talk entitled ‘Before You Know It: The Unconscious Reasons We Do What We Do’ given by Professor John Bargh, a social psychologist at Yale University and director of its (deep breath) ‘Automaticity in Cognition, Motivation and Evaluation Lab’. Or in short the sort of individual you wish you could sit next to at a dinner party (chatting about school fees, your new extension and your Yoga class does get a little tedious after three or four seconds). Bargh on the other hand, as one of the world leading experts on the unconscious mind, could probably talk for three or four days before you realised your crime brûlée had turned cold. Indeed, even the woman introducing him on behalf of the festival had to admit she’d found it irksome to have their conversation interrupted by us interlopers. The bar then was set high but to an almost sell-out audience he didn’t miss a beat (appropriate really since he once used to be a disc jockey, complete with 70s style tash). In short, this was a talk that just meant you HAD to buy his book, so fascinating was his explanation of our behavioural impulses. Everything from Donald Trump (no great surprise really considering the subject matter) to why you shouldn’t shop on Amazon when hungry. Unmissable.
The Telegraph Festival media partner University of Oxford Netflix European Union Supported by the Delegation of the European Union to the UK Cultural Relations Platform Supporter of the festival's Voices of Europe programme BBC World Service International radio partner Owen Mumford Supporter of programme of science and medicine and annual science and innovation award Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Oxford Mathematics Spanish Embassy The Spanish Embassy: supporters of the programme of Spanish literature and culture Cervantes Institute, London The Cervantes Institute, London Italian Embassy The Italian Embassy: supporter of the programme of Italian literature and culture The Dorchester Hotels Collection Festival London hotel partner International Literary Properties Festival literary heritage partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel by Graduate Hotels Festival hotel Old Bank Hotel Five-star hotel partners of The Oxford Collection Old Parsonage Hotel Five-star hotel partners of The Oxford Collection Jim Mellon John Roberts Lady Hatch Patron donor for the programme of Irish literature and culture Tim and Marion Stevenson Martin and Elise Becket Smith Miles Young Masumi and Jonathan Dobson Pank Koria CEO of Project People Carole and John Allen David Isaac Mary and Cecil Quillen Supporters of the programme of American literature and culture Anna Hunter Rhys and Kerry Phillip Exeter College Exeter College: college home of the festival. Founded 1314 New College New College founded 1379 Worcester College Worcester College founded 1714 Lincoln College Lincoln College founded 1427 St Cross College St Cross College founded 1965 Trinity College Trinity College founded 1555 Magdalen College Magdalen College founded 1458 Critchleys Accountants to the festival Pasture to Plate Compassion in World Farming Human Ecology Project MACROVegan Symington Wines of the Douro Valley Princeton University Press Prestige publishing partner European Bank for Reconstruction and Development Sponsor of the EBRD Literature Prize since 2018 ROOMS Georgia's leading lifestyle hotel brand since 2012. Supporters of the programme of Georgian literature and culture Jewish Book Week Partner of Oxford Literary Festival Foodbuy Thje Menu Partners Institute of Hospitality Goldmoney Properties Project People Oxford Brookes University Oxford International Centre for Publishing Confucius Institute Pusey House British Academy Festival academic partner Oxford Centre for Hebrew and Jewish Studies Oxford United Football Club Racalia Olive Oil Olive oil from Sicily BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design Paul Bloomfield Ltd University of Oxford Alumni Office Alumni Office Oxford Centre for Islamic Studies Conference Oxford Felicity Bryan Associates CAV Oxford The Sheldonian Theatre Oxford University Images Oxford University Images Oxford University Department for Continuing Education Force4Good Consultancy Corporate communications OX magazine Ox in a Box K T Bruce Photography K T Bruce Photography The Litmus Partnership Schoolreaders Windrush Group James Currey Society

The Oxford Literary Festival sponsors, donors & partners

The Telegraph Festival media partner University of Oxford Netflix European Union Supported by the Delegation of the European Union to the UK Cultural Relations Platform Supporter of the festival's Voices of Europe programme BBC World Service International radio partner Owen Mumford Supporter of programme of science and medicine and annual science and innovation award Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Oxford Mathematics Spanish Embassy The Spanish Embassy: supporters of the programme of Spanish literature and culture Cervantes Institute, London The Cervantes Institute, London Italian Embassy The Italian Embassy: supporter of the programme of Italian literature and culture The Dorchester Hotels Collection Festival London hotel partner International Literary Properties Festival literary heritage partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel by Graduate Hotels Festival hotel Old Bank Hotel Five-star hotel partners of The Oxford Collection Old Parsonage Hotel Five-star hotel partners of The Oxford Collection Jim Mellon John Roberts Lady Hatch Patron donor for the programme of Irish literature and culture Tim and Marion Stevenson Martin and Elise Becket Smith Miles Young Masumi and Jonathan Dobson Pank Koria CEO of Project People Carole and John Allen David Isaac Mary and Cecil Quillen Supporters of the programme of American literature and culture Anna Hunter Rhys and Kerry Phillip Exeter College Exeter College: college home of the festival. Founded 1314 New College New College founded 1379 Worcester College Worcester College founded 1714 Lincoln College Lincoln College founded 1427 St Cross College St Cross College founded 1965 Trinity College Trinity College founded 1555 Magdalen College Magdalen College founded 1458 Critchleys Accountants to the festival Pasture to Plate Compassion in World Farming Human Ecology Project MACROVegan Symington Wines of the Douro Valley Princeton University Press Prestige publishing partner European Bank for Reconstruction and Development Sponsor of the EBRD Literature Prize since 2018 ROOMS Georgia's leading lifestyle hotel brand since 2012. Supporters of the programme of Georgian literature and culture Jewish Book Week Partner of Oxford Literary Festival Foodbuy Thje Menu Partners Institute of Hospitality Goldmoney Properties Project People Oxford Brookes University Oxford International Centre for Publishing Confucius Institute Pusey House British Academy Festival academic partner Oxford Centre for Hebrew and Jewish Studies Oxford United Football Club Racalia Olive Oil Olive oil from Sicily BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design Paul Bloomfield Ltd University of Oxford Alumni Office Alumni Office Oxford Centre for Islamic Studies Conference Oxford Felicity Bryan Associates CAV Oxford The Sheldonian Theatre Oxford University Images Oxford University Images Oxford University Department for Continuing Education Force4Good Consultancy Corporate communications OX magazine Ox in a Box K T Bruce Photography K T Bruce Photography The Litmus Partnership Schoolreaders Windrush Group James Currey Society