Emily-hund
Emily Hund

The Influencer Industry: The Quest for Authenticity on Social Media CANCELLED

Emily Hund

Saturday, 23 March 2024

4:00pm

1 hour

Oxford Martin School: Seminar Room

£7 - £13.50

This event has been cancelled. Ticket purchases will be refunded by the TicketSource box office. If you purchased your ticket with a credit, the credit has been restored to your code.

Social media researcher and consultant Emily Hund explains how the passion and authenticity of early digital bloggers spawned a profit-driven communications industry in which people we perceive as ‘real’ have learned to exploit authenticity.

Hund says that before Instagram, Twitter hashtags and TikTok there were bloggers who had the passion and authenticity that traditional media lacked. They found a way to create personal brands and make money out of them as a way of having control of their professional lives at a time of great uncertainty. Hund explains how the methods they used have now permeated our lives and led to unforeseen cultural and economic costs.

Hund is a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania’s Annenberg School for Communication and a consultant to industry, academic, and government groups. She has written for the New York Times, the Atlantic, and the Guardian.

Part of the festival’s programme of American literature and culture.

The Telegraph Festival media partner University of Oxford Netflix European Union Supported by the Delegation of the European Union to the UK Cultural Relations Platform Supporter of the festival's Voices of Europe programme BBC World Service International radio partner Owen Mumford Supporter of programme of science and medicine and annual science and innovation award Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Oxford Mathematics Spanish Embassy The Spanish Embassy: supporters of the programme of Spanish literature and culture Cervantes Institute, London The Cervantes Institute, London Italian Embassy The Italian Embassy: supporter of the programme of Italian literature and culture The Dorchester Hotels Collection Festival London hotel partner International Literary Properties Festival literary heritage partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel by Graduate Hotels Festival hotel Old Bank Hotel Five-star hotel partners of The Oxford Collection Old Parsonage Hotel Five-star hotel partners of The Oxford Collection Jim Mellon John Roberts Lady Hatch Patron donor for the programme of Irish literature and culture Tim and Marion Stevenson Martin and Elise Becket Smith Miles Young Masumi and Jonathan Dobson Pank Koria CEO of Project People Carole and John Allen David Isaac Mary and Cecil Quillen Supporters of the programme of American literature and culture Anna Hunter Rhys and Kerry Phillip Exeter College Exeter College: college home of the festival. Founded 1314 New College New College founded 1379 Worcester College Worcester College founded 1714 Lincoln College Lincoln College founded 1427 St Cross College St Cross College founded 1965 Trinity College Trinity College founded 1555 Magdalen College Magdalen College founded 1458 Critchleys Accountants to the festival Pasture to Plate Compassion in World Farming Human Ecology Project MACROVegan Symington Wines of the Douro Valley Princeton University Press Prestige publishing partner. Celebrating 25 years in Europe in 2024 European Bank for Reconstruction and Development Sponsor of the EBRD Literature Prize since 2018 ROOMS Georgia's leading lifestyle hotel brand since 2012. Supporters of the programme of Georgian literature and culture Jewish Book Week Partner of Oxford Literary Festival Foodbuy Thje Menu Partners Institute of Hospitality Goldmoney Properties Project People Oxford Brookes University Oxford International Centre for Publishing Confucius Institute Pusey House British Academy Festival academic partner Oxford Centre for Hebrew and Jewish Studies Oxford United Football Club Racalia Olive Oil Olive oil from Sicily BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design Paul Bloomfield Ltd University of Oxford Alumni Office Alumni Office Oxford Centre for Islamic Studies Conference Oxford Felicity Bryan Associates CAV Oxford The Sheldonian Theatre Oxford University Images Oxford University Images Oxford University Department for Continuing Education Oxford Georgian Translation Project Supporter of the programme of Georgian literature and culture Force4Good Consultancy Corporate communications OX magazine Ox in a Box K T Bruce Photography K T Bruce Photography The Litmus Partnership Schoolreaders Windrush Group James Currey Society

The Oxford Literary Festival sponsors, donors & partners

The Telegraph Festival media partner University of Oxford Netflix European Union Supported by the Delegation of the European Union to the UK Cultural Relations Platform Supporter of the festival's Voices of Europe programme BBC World Service International radio partner Owen Mumford Supporter of programme of science and medicine and annual science and innovation award Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Oxford Mathematics Spanish Embassy The Spanish Embassy: supporters of the programme of Spanish literature and culture Cervantes Institute, London The Cervantes Institute, London Italian Embassy The Italian Embassy: supporter of the programme of Italian literature and culture The Dorchester Hotels Collection Festival London hotel partner International Literary Properties Festival literary heritage partner Blackwell’s Festival on-site and online bookseller The Randolph Hotel by Graduate Hotels Festival hotel Old Bank Hotel Five-star hotel partners of The Oxford Collection Old Parsonage Hotel Five-star hotel partners of The Oxford Collection Jim Mellon John Roberts Lady Hatch Patron donor for the programme of Irish literature and culture Tim and Marion Stevenson Martin and Elise Becket Smith Miles Young Masumi and Jonathan Dobson Pank Koria CEO of Project People Carole and John Allen David Isaac Mary and Cecil Quillen Supporters of the programme of American literature and culture Anna Hunter Rhys and Kerry Phillip Exeter College Exeter College: college home of the festival. Founded 1314 New College New College founded 1379 Worcester College Worcester College founded 1714 Lincoln College Lincoln College founded 1427 St Cross College St Cross College founded 1965 Trinity College Trinity College founded 1555 Magdalen College Magdalen College founded 1458 Critchleys Accountants to the festival Pasture to Plate Compassion in World Farming Human Ecology Project MACROVegan Symington Wines of the Douro Valley Princeton University Press Prestige publishing partner. Celebrating 25 years in Europe in 2024 European Bank for Reconstruction and Development Sponsor of the EBRD Literature Prize since 2018 ROOMS Georgia's leading lifestyle hotel brand since 2012. Supporters of the programme of Georgian literature and culture Jewish Book Week Partner of Oxford Literary Festival Foodbuy Thje Menu Partners Institute of Hospitality Goldmoney Properties Project People Oxford Brookes University Oxford International Centre for Publishing Confucius Institute Pusey House British Academy Festival academic partner Oxford Centre for Hebrew and Jewish Studies Oxford United Football Club Racalia Olive Oil Olive oil from Sicily BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design Paul Bloomfield Ltd University of Oxford Alumni Office Alumni Office Oxford Centre for Islamic Studies Conference Oxford Felicity Bryan Associates CAV Oxford The Sheldonian Theatre Oxford University Images Oxford University Images Oxford University Department for Continuing Education Oxford Georgian Translation Project Supporter of the programme of Georgian literature and culture Force4Good Consultancy Corporate communications OX magazine Ox in a Box K T Bruce Photography K T Bruce Photography The Litmus Partnership Schoolreaders Windrush Group James Currey Society