Bobby Duffy

Social researcher Bobby Duffy explores how when we’re born affects our attitudes to among others money, sex, religion, and politics, and uncovers some tired stereotypes.

Duffy uses his own research and exclusive studies by Ipsos across the generations and in more than 40 countries to help in understanding some of the biggest issues of the day, including gun control, climate change, Brexit and the surveillance state. Are Millennials really entitled ‘snowflakes’? Are Baby Boomers stealing their children’s futures? Are Generation X the saddest generation? Will Generation Z fix the climate crisis? Are we in the middle of a generational war?

Duffy is director of the Policy Institute at King’s College London and former global director of Ipsos Social Research Institute. He has also worked in the Prime Minister’s strategy unit and at the Centre for Analysis of Social Exclusion. He is author of The Perils of Perception: Why We’re Wrong About Nearly Everything.