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John-bargh
John Bargh

Before You Know It: The Unconscious Reasons We Do What We Do

John Bargh

Sunday, 31 March 2019

10:00am

1 hour

Weston Lecture Theatre

£7 - £12.50

The world’s leading expert on the unconscious mind Professor John Bargh explains the secret mental processes that govern all our behaviour.

Bargh explains how the unconscious guides our behaviour, goals and motivations in areas such as race relations, parenting, business, consumerism and addiction. He uncovers its influence on decisions about who we date, who we vote for, what we buy and where we live. And he explains how we can use this knowledge to remember what we need to do, to shop smarter and to sleep better.

Bargh is a social psychologist at Yale University and director of its Automaticity in Cognition, Motivation, and Evaluation Lab. He has led global research into cognitive priming for the past three decades.

FT Weekend Title partner University of Oxford BBC World Service International radio partner Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Worcester College Worcester College: Festival college partner Irish Embassy, London Supporters of the Irish programme Massachusetts Institute of Technology Press Massachusetts Institute of Technology Press. Sponsors of the programme of American literature and culture The Dorchester Hotels Collection Festival London hotel partner Blackwell’s Festival on-site and online bookseller Head of Zeus The Macdonald Randolph Hotel The festival hotel Italian Cultural Institute HM Government of Gibraltar Festival green room sponsor Gibunco Group Sponsor of Gibraltar Lecture British Academy BBC Four Television Broadcast media partner Earthwatch Europe Ian and Carol Sellars Emily Rose and James Marrow Jill Dunsmore New College Lincoln College Lincoln College St Cross College St Cross College Jesus College St Hilda’s College St John’s College St John's College The Queen’s College The Queen's College Exeter College Exeter College Hertford College Keble College Keble College Oxford Brookes University Said Business School University of Oxford Mathematical Institute Oxford Centre for Hebrew and Jewish Studies Oxford Centre for Islamic Studies The Oxford Times Regional media partner BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design The Royal Society of Literature Royal Literary Fund Princeton University Press Felicity Bryan Associates University of Oxford Alumni Office Alumni Office Conference Oxford Oxford University Images Oxford University Images The Sheldonian Theatre Oxford University Press Floris of London Critchleys City Audio Visual Bayard Presse Eynsham Hall Macdonald Bear Hotel Sloane Club Ashmolean Museum British Humanist Association The Story Museum Oxford City Council The Litmus Partnership K T Bruce Photography K T Bruce Photography OX magazine Liaison Financial Services Steer
 

FT Weekend Oxford Literary Festival partners & sponsors

FT Weekend Title partner University of Oxford BBC World Service International radio partner Bodleian Libraries Festival cultural partner Oxford Martin School Festival ideas partner Worcester College Worcester College: Festival college partner Irish Embassy, London Supporters of the Irish programme Massachusetts Institute of Technology Press Massachusetts Institute of Technology Press. Sponsors of the programme of American literature and culture The Dorchester Hotels Collection Festival London hotel partner Blackwell’s Festival on-site and online bookseller Head of Zeus The Macdonald Randolph Hotel The festival hotel Italian Cultural Institute HM Government of Gibraltar Festival green room sponsor Gibunco Group Sponsor of Gibraltar Lecture British Academy BBC Four Television Broadcast media partner Earthwatch Europe Ian and Carol Sellars Emily Rose and James Marrow Jill Dunsmore New College Lincoln College Lincoln College St Cross College St Cross College Jesus College St Hilda’s College St John’s College St John's College The Queen’s College The Queen's College Exeter College Exeter College Hertford College Keble College Keble College Oxford Brookes University Said Business School University of Oxford Mathematical Institute Oxford Centre for Hebrew and Jewish Studies Oxford Centre for Islamic Studies The Oxford Times Regional media partner BBC Radio Oxford Local radio partner Bear Ram Elk Festival Digital Strategy & Web Design The Royal Society of Literature Royal Literary Fund Princeton University Press Felicity Bryan Associates University of Oxford Alumni Office Alumni Office Conference Oxford Oxford University Images Oxford University Images The Sheldonian Theatre Oxford University Press Floris of London Critchleys City Audio Visual Bayard Presse Eynsham Hall Macdonald Bear Hotel Sloane Club Ashmolean Museum British Humanist Association The Story Museum Oxford City Council The Litmus Partnership K T Bruce Photography K T Bruce Photography OX magazine Liaison Financial Services Steer