Jim Mellon

Investor Jim Mellon argues that world agriculture will be transformed over the next couple of decades by new technologies that will cultivate meat.

Mellon says environmental impact, attitudes to animal cruelty and the struggle to feed a growing world population will mean there is no alternative to getting our protein from meat grown in laboratories or plant-based sources. Mellon says the future food will not only be safer, cleaner and more ethical, it will also be cheaper. And he looks at what needs to be done to make sure we stimulate innovation for this new agrarian revolution.

‘This book is a vote in favour of a hopeful future. It’s about the ability of human innovation to transform the nature of food and farming.’ Bruce Friedrich, executive director, The Good Food Institute

Mellon is an investor and owner of Charlemagne Capital and regent Pacific Group. His private investment company, The Burnbrae Group, is a significant landlord in Germany and the Isle of Man, and owns the group Sleepwell Hotels. He is also author of Wake Up!, a book that predicted the 2008 financial crisis.